When you are looking for ways to improve your SEO program, you also need to consider all the mistakes you might make along the way. Some people put a lot of work into their SEO without actually considering what it is going to do for them. Use these five mistakes to help improve and/or audit your SEO program. Once you do that, you will see a big change in the way that you advertise and market your business every day.
- Never Forget Local SEO
More info is available about local SEO, but you must make sure you are even using it in the first place. You need to use as many landmarks and local keywords as you can. You must focus on local customers because those are the people who are most likely to shop with you on a regular basis. It is nearly impossible for you to grow your business without local clients, and local SEO is by far the most important thing you will do.
- Write Consistently
You must continue to generate content for your site or pages so that your site is not at all bland or blank. You want to make sure that people know the site is active, and you must make the site look active so that search engines do not skip you over. You should write about educational and instructional tips that will help your customers. You are positioning yourself as the expert so that there is no confusion about who knows what they are doing.
- Missing Out On Videos
You can use videos to improve your SEO program, but you need to think very hard about how those videos will be created. Most people who are making videos will make a video without any tags or natural keywords. You can add those tags to the video’s back-end page, and you should add your keywords to the description of the video.
- Using Complex Language
Speak to your readers in plain words. When you overwrite, vocal search engines cannot find you, either. You have missed out on multiple markets because of this mistake.
- Never Tracking Your Users Or Readers
You need to how people found you, which keywords they used, and what type of devices they used. You can narrow your SEO program to target the appropriate people if you are tracking and monitoring properly.
Above all else, remember that your SEO program can be fixed today if you find any gaps in your writing, tags, keywords, or descriptions.