How much time have you spent looking and searching on the internet for the right creative agents to carry out your creative ideas, but end up locating only half the talent that you really need? You may begin to get frustrated at about ten hours and start thinking that either you lower your expectations or give up your project altogether. This may enter your mind like James Cameron who put away his screenplay for Avatar I because the technology was not ready. However, you think to yourself this is not the case and there must be a better way.
Narrow or Wide Search
The second problem in searching for a digital creative agency is whether it is located near your office or far away. For example, if you are living in Miami, Florida and search for a digital creative agency you may find some in your yellow pages, but not have a web presence. On the other hand, you may find plenty on a Google web search, but not in your area. Then if you are not searching with the right keywords like “digital creative agency,” “social media marketing agency,” “digital marketing agencies,” or “branding agency,” you would find larger companies. New upstarts like mossio.co are numerous.
Word of Mouth
One of the best solutions many companies use in their search for excellent creative uses the “word of mouth,” or recommendations from peers in the industry. A good company can’t be kept down and will resonate thru the industry until it rises to the top; however, rising to the top to a status of universal appeal takes time. This was the case with Apple when it first started, few wanted to take into consideration Jobs and Wozniak as serious contenders in the industry, but time proved those opponents wrong.
Agency of Agencies
Lastly, there is the possibility of using an agency of creative agencies are often linked thru Government Hubs, which advertise themselves as being able to assist companies with broad business advice. These government agencies are also places where creative agencies let others know they are searching for business deals. For example, government indexes Working thru government agencies a company can find solid references.
Lasting Working Relationships
The good news that comes about thru all this time in searching for the right creative talent and agency is being able to the creative talent that your company will hopefully work with on many future projects. At first, finding the right talent is tricky and it much likes when new bands are beginning with raw talent. It takes them several years before they each hit upon the right members that work together seamlessly. It is the same the blend that comes about between the company needing creative input and the creative input to be used. Each of them needs to come to know their working habits and what is expected from each other. Divide and Conquer!