AI Marketing Playbook 2026: Workflows, Templates, QA

Practical AI workflows for copy, creative and analytics that speed you up without lowering quality.

AI Marketing Playbook 2026

AI is leverage when it is systemized. Treat it as a production line: inputs, templates, variants, curation, QA, shipping. This playbook details copy, creative and analytics flows that teams actually use.

Copy workflow

  1. Brief (goal, ICP, offer, tone).
  2. Prompt templates with 2–3 winning examples each.
  3. Generate 3–5 variants; human curation.
  4. Light QA: facts, claims, compliance, voice.
  5. Log winners; reuse as references.

Creative workflow

Hooks library → storyboard → shot list → first cut → subtitles → proof overlays → CTA.

Analytics workflow

Weekly GA4/ads summary: spend, CPA, creative winners, quality signals, next tests. If a metric doesn’t change a decision, drop it.

Guardrails

  • No vague adjectives without proof.
  • Ban hallucinated benchmarks; cite sources or drop the claim.
  • Keep offer language identical across ad, LP, email.

Templates

Include headline matrices, hook starters, CTA verbs, and objection handlers. Version them like code.