The dictionary defines congruity as that means: settlement, concord, or health.That definition can be used to outline the perfect enterprise, one the place all elements of the enterprise are in settlement, concord, and / or health.In that supreme enterprise, all sides of the enterprise match collectively. Every half (division / perform / exercise / and so on.) ought to complement the opposite, and collectively all of them work to construct the overall. Which means advertising makes the guarantees, manufacturing / success retains these guarantees, and the administration manages all of it. For instance, if the advertising division was designing a promotion, all components – the message, the paper, brand, the typeface, the look, really feel, and texture – must be congruent to maximise the effectiveness of the message. As an example my level, one would select completely different fonts to publicize a circus versus a mortuary.Professionally produced advertising and promoting are often congruent, however do-it-yourselfers usually attempt to stretch their funds, and the result’s usually incongruity.Final week, I pretended I used to be the “Incongruity Police” and located the next:
A hair salon promoting costly spa therapies and different luxuries through the use of an unsightly, hand-drawn, off-center “magic marker” signal within the window. The signal guarantees luxurious and sweetness, however it’s so incongruent that I ponder if anybody has purchased the service. The Incongruity Police have issued a violation!
An funding advisor despatched invites to a seminar with inserted hand-cut coupons that seemed like an eight-year-old had reduce them out. The coupons seemed so low-cost and uninviting that one would surprise in regards to the high quality of his monetary recommendation. The Incongruity Police have issued a violation!
A automotive supplier makes use of precisely the identical images in ads week after week… for months. Anyone studying these advertisements would query why these vehicles have not bought or whether or not these explicit automobiles have been ever within the supplier’s stock to start with. The Incongruity Police have issued a violation!
A producing firm makes a top quality, sturdy, helpful, productive product, however their elements division ships the elements in three days whereas their competitors will ship the identical day the shopper locations an order (if ordered by 2 pm). The Incongruity Police have issued a violation!
A house cleansing firm has automobiles with their tagline painted on them promoting that “We’ll Leave Your Home Spotless”. But, these automobiles are filthy, and you do not wish to have a look at the within with quick meals wrappers strewn about. The Incongruity Police have issued a violation!
Bear in mind the “Incongruity Police” are watching.