Case Sampler 2026: 7 US Campaign Patterns That Still Work

The point of a case sampler is not to idolize brands; it's to extract repeatable patterns. The seven campaigns below share three traits: clear offers, evidence early, and ruthless testing. Use them as templates, not trophies.

1) Short-form to long-form bridge

Hook: problem in 8 words. Asset: 20–30s clip, then a 3-minute product walkthrough. Measure: 3s/7s holds, CTR to walkthrough, demo bookings.

2) Carousel as memo

Hook slide: “Stop doing X. Do this instead.” Slides: steps with examples and tiny screenshots. CTA: download the checklist. Pitfall: vague steps with no proof.

3) UGC licensing for paid

Deal: 90-day US usage, raw + edited, whitelisting. Use: run 6–9 variants per SKU. Measure: view-through + CPA, not likes.

4) Comparison table that doesn't lie

Format: plain rows for outcomes, integrations, support, price ballpark. Use: on blogs and LPs. Result: fewer unqualified calls.

5) "Before/After" email lift

Email 1: screenshot + 2 lines. Email 2: short case, 1 CTA. Measure: reply rate and booked calls, not opens.

6) Retargeting with proof, not nagging

Creative: quote tile + micro-demo. Offer: template or quick start. Outcome: lower CAC with better quality.

7) Free tool as lead magnet

Build: tiny calculator or grader. Page: simple, fast, export results. Follow-up: 2 emails showing how to improve the score.

FAQ

How many variants per pattern?

Start with 12–18 across hooks, offers and formats. Cull weekly.

What's the common killer?

Changing the offer mid-funnel. Keep language consistent from ad to LP to email.