GA4 Weekly Scorecard: What to Track and Why

A minimal analytics stack: spend, CPA, creative winners, quality signals, next tests. Anything else is decoration.

GA4 Weekly Scorecard

Decision-ready reporting in one page. Track the inputs you can change and the outcomes you sell.

Include

  • Spend, CPA vs. target.
  • Top creatives and hooks.
  • Lead quality and downstream revenue.
  • Next tests (owners, deadlines).