Google Ads 2026: Conversion Modeling and Creative Inputs

Less manual control, more creative input quality. Your offer and proof blocks decide CPA.

Google Ads 2026

With more automation in bidding and targeting, your creative and offer structure decide CPA. Think inputs, not levers you no longer own.

Inputs to optimize

  • Offer clarity: one promise, one CTA.
  • Proof blocks: numbers, quotes, before/after.
  • Landing speed and readability.