The Differences Between A Corporate Website And A Consumer Website
Did you know that there are different types of websites for businesses? Each has a distinct purpose and thus a large difference in their user interface and experience (UI/UX). Commonly, websites are designed to be a corporate or consumer facing websites. Each of these website types have a different target audience who is expecting a particular experience when exploring your website.
As such, it is important that your website design be informed the needs of the user. How exactly do these two types of website designs differ? Read this article to find out more.
An Introduction to Corporate Websites
Corporate websites are characterised by formal tones and predictable layout as well as sections. Users who access a corporate website are typically looking to understand the following:
- The management team behind the organization
- The vision & mission of the organization
- Corporate social responsibility initiatives carried out by the organization
- The history of the organization
- Brands that exist within the organization’s network
- Press releases made by the organization
- Annual reports made by the organization
As seen from these aims, users who visit a corporate website are typically looking to find out more about the organization. This could help them in their market research or determine if the company is suitable for them to make an investment in.
For such users, fancy animations and graphics may not be as important as facilitating a fast journey to their desired piece of information. To aid in this, corporate websites tend to look very similar to each other, boasting near identical menu and page layouts.
In addition, the colours of a corporate website tend to be muted, giving way to a formal outlook. This prevents users from getting distracted while allowing the website to remain presentable to potential investors.
An Introduction to Consumer Facing Websites
Many of the rules of corporate websites are thrown out when creating a consumer facing website. Consumer facing websites certainly have a greater variety in their base design. Often times, they are based off the product, service or brand that the company is offering.
For example, if a brand is selling a child product to mothers, then the website may incorporate more emotional appeal and rich content.
Alternatively, if a brand is selling a group of products such as handphone accessories, then easy filter lists will be a must for the website.
Having Both A Corporate & Consumer Website
For larger companies that have more than one brand under them, it is common for them to have multiple websites. One typically serves as the corporate website for investors, media personnel and business partners while the other website is dedicated to serving consumers.
Getting Your Website Developed
Once you have ascertained the purpose of the website and its needs, you can begin development by getting in contact with a web design Singapore agency. Enlisting their expertise should allow you to have your website up and running in about 2 to 3 months’ time.