Landing Page Patterns: 12 Sections That Convert Faster

Speed, clarity and evidence win. Use these reusable sections, examples and a QA checklist for faster LPs.

Landing Page Patterns: 12 Sections That Convert Faster

High-performing landing pages aren't clever; they're clear. Your job is to remove decisions and prove outcomes in as few pixels as possible. This guide gives you 12 reusable sections, examples for each, and a QA checklist so you stop shipping sludge and start converting faster.

Core sections

  1. Promise headline: one sentence tied to a measurable outcome. No puns.
  2. Subhead for context: who it's for and how it works in 20–30 words.
  3. Primary CTA: a verb with the outcome (“See pricing”, “Get the template”, “Start a demo”).
  4. Proof bar: logos, star ratings, short quote. Keep it compact.
  5. How it works (3 steps): simple, skimmable, with micro-screens or photos.
  6. Before/after: plain table with “old way” vs “new way.”
  7. Feature highlights: 3–5 bullets framed as benefits. No fluff adjectives.
  8. Deeper proof: screenshots with captions that show the value in context.
  9. Use cases: 2–4 common scenarios; each ends with a micro-CTA.
  10. FAQ: 4–6 objections resolved in short answers linked to sections.
  11. Pricing/plan teaser: enough detail to pre-qualify; full pricing page optional.
  12. Final CTA: same action as top, no new decision tree.

Speed and readability

  • Load fast: compress images, defer non-critical scripts, use system fonts if needed.
  • Readable: 16–18px body, 28–36px H1, 20–24px H2. Generous line height.
  • Contrast and spacing: let elements breathe. If everything shouts, nothing speaks.

Offer alignment

Match your ad copy and LP headlines. If ad says “Cut time to insight by 40%,” the LP better say the same and show how. Mixed offers create drop-off before the form.

QA checklist

  • One promise, one path. No detours.
  • CTA visible without scrolling on mobile.
  • At least one real screenshot or clip, not a mockup fantasy.
  • Form friction low; defer complex fields to later.
  • Accessibility basics: alt text, focus states, no text in images only.

30-minute rescue plan

Kill two weak sections, rewrite the headline to an outcome, add a proof strip above the fold, and align the CTA with the page's single goal. Most LPs don't need genius; they need fewer choices and better evidence.

FAQ

Do we need video?

Short clips help, but only if they show a specific action that leads to the outcome. Skip cinematic fluff.

Should we hide pricing?

If you sell enterprise deals, maybe. For most PLG/SMB, clarity converts more and reduces wasted demos.