TikTok 2026: New Shopping Surfaces and Ad Placements

TikTok expands shoppable inventory and improves product attribution. Here’s what changes for US advertisers.

TikTok 2026: New Shopping Surfaces

TikTok is rolling more native shopping surfaces into For You and creator content. Expect tighter product feeds, better SKU-level tracking and a push for creator-driven product pages.

What matters

  • Native product cards appear earlier in-session.
  • Attribution windows for on-platform checkout improve.
  • Creator licensing becomes more valuable for paid.

What to do this week

  • Clean feeds (titles, images, availability).
  • Ship 6–9 UGC-style demos for top SKUs.
  • Retarget with social proof and one clear offer.